Vauxhall has been honoured with two major accolades at the Campaign Media Awards 2025, winning Best Automotive Campaign for its Electric Streets initiative and Best Commerce Media Strategy for its collaborative “Charging Britain” campaign with Tesco.
The “Charging Britain” campaign stood out among strong competition, outperforming notable non-automotive names including Cadbury and Boots to claim the title of Best Commerce Media Strategy.
The Electric Streets of Britain initiative is a nationwide programme supporting local authorities to fast-track the deployment of on-street electric vehicle (EV) charging for residential areas. Created in response to the challenges around charging availability and affordability, the campaign is focused on helping drivers make the transition to electric more accessible. In collaboration with key charge point operators – char.gy, Connected Kerb and SureCharge – Vauxhall aims to improve the UK’s charging infrastructure through a practical and strategic approach. More than just boosting Vauxhall’s EV profile and sales, the campaign is actively improving access to EV charging across the country.
A key component of the Electric Streets campaign is the option for drivers to register the need for charging infrastructure near their homes. To date, more than 12,000 streets across the UK have been identified via electricstreets.co.uk as requiring on-street EV charging points.
Building on the momentum, Vauxhall introduced its “Charging Britain” campaign alongside Tesco. This initiative links the EV customer journey with Tesco’s retail network, resulting in significant increases in brand engagement and EV uptake.
As part of this partnership, new retail Vauxhall EV buyers receive £500 in charging credit to use at Tesco stores nationwide. Additionally, customers purchasing a vehicle through participating Vauxhall retailers are eligible for 50,000 Tesco Clubcard points. These points can be exchanged for £500 in-store or doubled in value – up to £1,000 – when redeemed with over 100 Clubcard Reward Partners.*
Phil Douglass, Vauxhall’s Marketing Director, shared his enthusiasm for the recognition:
“We are thrilled to have been recognised for our work in campaigning for accessibility in electric charging across Britain. Electric Streets was created to support anyone wanting to drive an EV, and with more than 12,000 streets registered via electricstreets.co.uk, we are helping councils fulfil the need for on-street charging where demand is greatest. We are also proud that our ‘Charging Britain’ campaign with Tesco was recognised outside of the automotive industry, and as a brand, we are committed to continuing to strive for electric accessibility and affordability across Britain.”
In 2024, Vauxhall sold over 15,000 electric vehicles, securing a 4.15% share of the EV market. It also led the sector across both retail and Motability channels. Since the end of that year, the brand has offered a fully electric version of every model in its car and van portfolio, including the Corsa Electric, Frontera Electric, and Grandland Electric, offering customers a wide range of electric options well ahead of the UK’s 2035 petrol and diesel car phase-out.
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